YOUR BRANDED SUGAR Keeping your brand in front of your customers is what it's all about. Especially when you have control over every aspect of what your customer sees, and handles in your own environment. You need to ensure that where possible other brands don't piggy-back on the services that you offer your customers receiving free brand awareness at your expense. A customer reaches out for a sugar and it's branded with the name of a sugar manufacturer. Here's the thing. You have PAID for that sugar. The only name on that sugar should be yours! When Nescafe launched their Dolce Gusto coffee machine and coffee capsules in department stores they offered a coffee tasting demo to shoppers. Naturally, they had sugar to hand for those who used it. We produced the flat sugar sticks as shown. It's a no brainer that they seized the chance of personalising the sugar. It's unthinkable that they would offer customers a sugar stick branded Tate & Lyle! Promote your brand on the sugar - not that of the manufacturer.